We all know that we should be using Facebook ads but why? What are the benefits? Facebook advertising offers businesses small and large the opportunity to use their budget wisely and not leave money on the table.
Have a look at the three top reasons why everyone should include Facebook ads in their marketing plan for this year:
Laser-Focused Audience Targeting
With 1.23 billion active users on Facebook every day, you can pretty much guarantee that your clients and customers are on Facebook. Therefore by focusing on who your audience is, you can really target those who count. No more wasting money on endless leaflet drops and editorials that head straight into the bin. With Facebook’s ability to track your online habits and behaviour, not only on the platform itself but on the internet as a whole, you have the ability to use this data to your advantage which as a business, can you afford not to?
The Ability to Re-Target an Audience
Not only do you have the ability to target those audiences who count, but you are also able to re-target those who haven’t quite managed to complete the action you want them to take. You can warm audiences up with advertisements and re-target them later. Whether people have added an item to their basket and not completed the transaction or simply viewed your website, you have access to endless data. By using the Facebook pixel, you can use Facebook to serve ads to those who count, target your email lists and by doing this, you can add another layer to your sales funnel and overall plan.
Insights and Data
The data and insights offered with Facebook advertising are vast. In real time you can determine whether they are actually working and not waste money on something that isn’t. You are able to see who is looking at them and whether they are they are hitting the right people. If not, if something isn’t working, you are able to make changes instantly to ensure you are not losing money. This makes Facebook ads not only highly effective but also affordable.
However, with their complexity, it’s easy to get Facebook Ads wrong. Have you tried in the past and not had much success from them? Or, would you like to learn more about the benefits of Facebook Ads and how you can make them work for your business? With a number of options available including Power Hours, Workshops, 1:1 coaching and fully managed ad accounts, I can help! Drop me a line to see how we can work together.